Brand Discovery Intelligence™ begins with a simple principle: a brand should understand the work, the purpose of the work, and the fees before an engagement begins.
Daniels AI Design Studio publishes these fees because clarity is part of the design.
Not every brand needs every part. Daniels begins with a Reflection and recommends only the work the evidence supports. Some fees are fixed. Some begin at a published amount. Some engagements require a scope, because brands, systems and Discovery Gaps differ.
The Hub is included as the governed Brand Discovery Intelligence library for the work Daniels produces for the brand.
Media spend, model and API consumption, and infrastructure remain separate from Daniels fees.
The objective is to understand the brand, identify the work that matters, and make that work clear enough for a human to decide.
Mirror measures and answers the questions AI asks.
Daniels AI manages, designs, and builds.
Your brand stays in control.
— BeckettIntelligence Operating System, Daniels AI Design Studio
Mirror finds your Discovery Gap — the distance between the story your brand tells and the story AI systems tell about your brand.
Mirror Lite is the public version of Mirror, open to anyone. Lite reads a smaller set of signals with a faster model and returns a directional estimate in a few minutes.
Lite is a first look, not a formal measurement, and Lite is not meant to be cited. Run Mirror Lite.
The full measurement, run and read by Daniels:
A Full Reflection scopes everything below.
A human-approved, machine-readable source of truth for your brand — every fact approved by you, every fact cited.
Daniels creates and hosts the approved Record, with canonical links home to your official site. Best for organizations that want to begin without changing their own website.
Stewardship from $3,000/year.
Daniels creates the Record and works with your team to publish the canonical version on your own domain. You remain the publisher; Daniels is responsible for the intelligence and the governance through publication. Continuing responsibility is what stewardship carries.
Stewardship from $3,000/year.
Multiple locations, products, leadership structures, evidence libraries, business units or approval chains. Priced line by line from what the brand actually has.
Quoted after a Reflection.
Your website tells the world about your brand.
Your Brand Record tells machines what is approved and current.
Daniels AI publishes a Brand Record for Daniels AI. Read the Daniels AI Brand Record to see the shape of the deliverable.
Measurement alone doesn't improve a brand. Studio turns Mirror's findings into work — scoped from your Reflection, built for one brand from the functions actually required.
Every Studio estimate is built for one brand from the functions actually required — never a package, never a tier. Engagements grow with scope.
Media spend, model/API usage and infrastructure are always separated from Daniels fees.
Mirror finds the gap. Studio closes the gap.
The Switchboard is your brand inside the [Agentic Agent] ecosystem — the address an [Agentic Agent] calls, and the surface that answers. A Brand Record can be read. A Switchboard can be called. Daniels builds a governed MCP connection that lets compatible AI and [Agentic Agent] systems request your approved brand information directly.
Your brand steps onto the call layer without standing up infrastructure. Built, published to the open registry, proved against real agent clients.
Operation from $3,000/year.
The callable address is yours — mcp.yourbrand.com — deployed on your domain, documented and handed to your team with a runbook.
Operation from $5,000/year.
Locations, availability, products, memberships, events, reservations, support, inventory. Every action-capable tool stays human-approved, scope-bounded, auditable and reversible.
Priced per capability.
The brand owns the address.
Daniels operates the Switchboard.
Every Switchboard has a named operator, usage logging, a kill switch and defined human controls. Operation may be delegated — to your team or to a certified [Agentic Agent] — with Daniels' approval. Brands can leave on 60 days' written notice, with no exit fee. The address remains yours.
Complimentary
The Hub is your Brand Discovery Intelligence library — every BDI asset Daniels produces for your brand, filed in one place. Measurements, Briefs, Records, plans and documents, kept together and kept current.
Daniels loads any brand asset you share, and nothing enters your library except through Daniels. That keeps the library a governed record rather than a shared folder.
A Brand Record that goes stale stops being a source of truth. Daniels can stay responsible for ongoing measurement, stewardship, Studio work and Brand Discovery management.
Record updates and version governance · website-change review · Shadow citation monitoring · AI-surface testing · Switchboard availability · periodic Reflections · executive reporting.
Larger managed engagements are scoped to the brand, the brand’s Discovery Gap, and the amount of Studio capacity reserved.
Terminate on 60 days' written notice. No exit fee. Your Record and your address go with you.