Measured July 24, 2026 · Rubric V3.0 · Mirror, by Daniels AI Design Studio
Open-door criterion: every brand's discovery data is independently verifiable from production.
This is a banded dataset, presented by category — not a 1‑to‑55 ranking.
With 44 of 55 brands sharing an ACS with at least one other, and AEO producing only a handful of distinct values (the three no‑transport rubric lines are excluded), a fine ranking would claim a precision the instrument does not have. Read this as bands and category standing, not photo‑finish rank. Brands marked est. carry at least one engine whose range did not fully collapse — an honest estimate, not a determined value.
AEO · GEO · SEO are the three read engines — agents crawl and cite a brand's content. There is a fourth: MCP, the call engine, where agents don't read a brand, they invoke it. It's reported alongside the ACS, never folded in. See where the 55 stand on it — The Fourth Engine →
Brands
55
Avg ACS
66
Avg AEO
32
Avg GEO
82
Avg SEO
86
Carry an estimate
49
Above Average: 30Average: 25
Technology / Consumer Electronics
5 brands · category avg 78
Apple est.apple.com
86Above Average
AEO
66
GEO
100
SEO
93
Live Citation 2/2
Microsoft est.microsoft.com
85Above Average
AEO
66
GEO
90
SEO
100
Live Citation 3/3
Dell est.dell.com
84Above Average
AEO
78
GEO
83
SEO
93
Live Citation 1/1
Samsung est.samsung.com
76Above Average
AEO
41
GEO
95
SEO
93
Live Citation 2/2
Google est.google.com
59Average
AEO
20
GEO
83
SEO
76
Live Citation 3/3
Fashion & Apparel
5 brands · category avg 72
Columbia est.columbia.com
73Above Average
AEO
78
GEO
66
SEO
76
Live Citation 0/2
Reformation est.reformation.com
73Above Average
AEO
41
GEO
83
SEO
100
Live Citation 2/2
Everlane est.everlane.com
71Above Average
AEO
41
GEO
83
SEO
93
Live Citation 3/3
Gap est.gap.com
71Above Average
AEO
41
GEO
83
SEO
93
Live Citation 2/3
Michael Kors est.michaelkors.com
71Above Average
AEO
41
GEO
83
SEO
93
Live Citation 1/3
Ski & Mountain
6 brands · category avg 68
Rossignol est.rossignol.com
80Above Average
AEO
66
GEO
83
SEO
93
Live Citation 2/2
Stöcklistoeckli.com
76Above Average
AEO
41
GEO
90
SEO
100
Live Citation 2/3
Vail Resorts est.vailresorts.com
74Above Average
AEO
41
GEO
90
SEO
93
Live Citation 1/2
Burton est.burton.com
67Above Average
AEO
41
GEO
72
SEO
93
Live Citation 1/2
Spruce Peak est.sprucepeak.com
57Average
AEO
41
GEO
41
SEO
93
Live Citation 3/3
Alterra Mountain Co. est.alterramtnco.com
51Average
AEO
0
GEO
66
SEO
93
Live Citation 3/3
Fintech & Consumer Finance
5 brands · category avg 67
Stripestripe.com
89Above Average
AEO
78
GEO
90
SEO
100
Live Citation 2/2
Intuit est.intuit.com
71Above Average
AEO
41
GEO
89
SEO
84
Live Citation 1/2
PayPal est.paypal.com
71Above Average
AEO
41
GEO
83
SEO
93
Live Citation 2/3
Robinhood est.robinhood.com
55Average
AEO
20
GEO
72
SEO
76
Live Citation 2/3
Chase est.chase.com
48Average
AEO
20
GEO
53
SEO
76
Live Citation 3/3
Online Gaming & Platforms
5 brands · category avg 67
Nintendo est.nintendo.com
76Above Average
AEO
41
GEO
95
SEO
93
Live Citation 3/3
Electronic Arts est.ea.com
71Above Average
AEO
41
GEO
83
SEO
93
Live Citation 2/3
PlayStation est.playstation.com
71Above Average
AEO
41
GEO
83
SEO
93
Live Citation 3/3
Xbox est.xbox.com
59Average
AEO
20
GEO
83
SEO
76
Live Citation 3/3
Roblox est.roblox.com
56Average
AEO
0
GEO
95
SEO
76
Live Citation 2/2
Retail & E-commerce
6 brands · category avg 65
IKEA est.ikea.com
76Above Average
AEO
41
GEO
95
SEO
93
Live Citation 3/3
Walmartwalmart.com
76Above Average
AEO
41
GEO
90
SEO
100
Live Citation 3/3
Target est.target.com
67Above Average
AEO
41
GEO
72
SEO
93
Live Citation 3/3
eBay est.ebay.com
61Average
AEO
20
GEO
90
SEO
76
Live Citation 3/3
Best Buy est.bestbuy.com
59Average
AEO
20
GEO
83
SEO
76
Live Citation 3/3
Amazon est.amazon.com
48Average
AEO
20
GEO
53
SEO
76
Live Citation 3/3
Sporting Equipment (indoor & outdoor)
5 brands · category avg 65
Under Armour est.underarmour.com
76Above Average
AEO
41
GEO
95
SEO
93
Live Citation 2/2
Nike est.nike.com
74Above Average
AEO
41
GEO
90
SEO
93
Live Citation 2/3
Puma est.puma.com
67Above Average
AEO
41
GEO
72
SEO
93
Live Citation 2/3measured
Arc'teryx est.arcteryx.com
54Average
AEO
0
GEO
90
SEO
76
Live Citation 2/2partial
Peloton est.onepeloton.com
52Average
AEO
0
GEO
83
SEO
76
Live Citation 3/3measured
Beauty & Personal Care
5 brands · category avg 61
CeraVe est.cerave.com
71Above Average
AEO
41
GEO
83
SEO
93
Live Citation 3/3
L'Oréal est.loreal.com
71Above Average
AEO
41
GEO
83
SEO
93
Live Citation 1/2
e.l.f. Beautyelfcosmetics.com
63Average
AEO
41
GEO
66
SEO
84
Live Citation 1/3
Ulta Beautyulta.com
53Average
AEO
0
GEO
78
SEO
84
Live Citation 3/3
Glossier est.glossier.com
49Average
AEO
0
GEO
83
SEO
68
Live Citation 3/3
Restaurants & QSR
4 brands · category avg 60
McDonald's est.mcdonalds.com
68Above Average
AEO
42
GEO
95
SEO
68
Live Citation 3/3
Domino's est.dominos.com
59Average
AEO
20
GEO
83
SEO
76
Live Citation 3/3
Starbucks est.starbucks.com
59Average
AEO
20
GEO
83
SEO
76
Live Citation 3/3
Chipotle est.chipotle.com
54Average
AEO
20
GEO
83
SEO
59
Live Citation 3/3
Media & Streaming
3 brands · category avg 60
Netflix est.netflix.com
61Average
AEO
20
GEO
90
SEO
76
Live Citation 2/3
Spotify est.spotify.com
61Average
AEO
20
GEO
90
SEO
76
Live Citation 3/3
Disney+ est.disneyplus.com
59Average
AEO
20
GEO
83
SEO
76
Live Citation 3/3
Autos & Trucks
6 brands · category avg 59
Subaru est.subaru.com
80Above Average
AEO
66
GEO
83
SEO
93
Live Citation 2/3
Mercedes-Benz est.mbusa.com
71Above Average
AEO
41
GEO
83
SEO
93
Live Citation 3/3
Fordford.com
53Average
AEO
0
GEO
78
SEO
84
Live Citation 2/2
Rivian est.rivian.com
52Average
AEO
0
GEO
83
SEO
76
Live Citation 2/3
Hyundai est.hyundaiusa.com
48Average
AEO
0
GEO
72
SEO
76
Live Citation 1/2
Toyota est.toyota.com
48Average
AEO
0
GEO
72
SEO
76
Live Citation 2/2
The Call Engine · Reported alongside the Index
The Fourth Engine — an MCP Report
The Index above is the citing cut — the three read engines (AEO · GEO · SEO). This is the calling cut: whether an AI agent can invoke each brand directly via a Model Context Protocol server. Same 55 brands, the fourth engine — reported alongside the ACS, never folded in.