Puma
Priority opportunity: AEO
Puma's lowest engine is AEO at 41 — a 59-point gap to a perfect score. That is where citability is won or lost first.
Summary
Puma at puma.com demonstrates strong technical SEO foundations — HTTPS confirmed, Google Search Console and Bing Webmaster Tools verified, rich Organization-layer schema with 17 sameAs links, and a Domain Rating of 84 with 39.2K referring domains — but faces verifiable structural gaps in its entity layer (Wikipedia resolves to a disambiguation page, Wikidata Q-ID not confirmed as matched to puma.com via P856) and in answer-first content architecture, where category pages rely on descriptive copy rather than structured, extractable Q&A formats that support AI-engine citation readiness.
The gap, closed.
This report shows the score layer. The full Reflection for Puma — 9 prioritized findings across AEO, GEO, and SEO, a foundational discoverability checklist, and a sequenced action plan — comes with an engagement.
Mirror measures the gap. Mirror Studio closes it — the studio's delivery arm, run by Daniels AI. Five departments, each a seat staffed by people or agents:
- On-Site Architecture — answer-first pages, structured specs, schema depth
- Content & Copy — writing built to be the cited answer
- Earned Coverage — the third-party sources AI trusts
- Platform & Entity — Wikidata, the Knowledge Graph, the foundational checklist
- Shadow — your score, tracked over time
CC BY 4.0 · Produced with Mirror.