{
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  "name": "Brand Discovery Intelligence™ — Fee Schedule",
  "description": "Published fees for Daniels AI Design Studio's Brand Discovery Intelligence™ services. This document is generated from the canonical page and carries the same prices.",
  "url": "https://danielsdesignstudio.com/pricing/",
  "mainEntityOfPage": "https://danielsdesignstudio.com/pricing/",
  "provider": {
    "@type": "ProfessionalService",
    "@id": "https://danielsdesignstudio.com/#org",
    "name": "Daniels AI Design Studio",
    "url": "https://danielsdesignstudio.com/",
    "foundingDate": "2025-08-01",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Stowe",
      "addressRegion": "VT",
      "addressCountry": "US"
    }
  },
  "priceCurrency": "USD",
  "itemListElement": [
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#mirror-lite",
      "name": "Mirror Lite — self-serve",
      "description": "Mirror Lite is the free, public version of Mirror. Lite reads a smaller set of signals with a faster model and returns a directional estimate in a few minutes. Lite is a first look, not a formal measurement, and is not meant to be cited.",
      "price": "0",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://mirror.danielsdesignstudio.com/",
      "itemOffered": {
        "@type": "Service",
        "name": "Mirror Lite",
        "serviceType": "AI brand discovery estimate"
      }
    },
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#mirror-full",
      "name": "Mirror Full Reflection — Daniels-led, by request",
      "description": "Full measurement run and read by Daniels: AI Citability Score, AEO/GEO/SEO scored engine by engine, Live Citation, findings and priorities. Complimentary, Daniels-led, by request.",
      "price": "0",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "itemOffered": {
        "@type": "Service",
        "name": "Mirror Full Reflection",
        "serviceType": "AI brand discovery measurement"
      }
    },
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#record-hosted",
      "name": "Brand Record — Daniels-hosted",
      "description": "A human-approved, machine-readable source of truth for the brand, created, hosted and maintained by Daniels, with canonical links to the brand's official site. No changes to the brand's own website required.",
      "price": "3500",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "itemOffered": {
        "@type": "Service",
        "name": "Brand Discovery Record — Daniels-hosted",
        "serviceType": "Brand Discovery Intelligence"
      }
    },
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#record-hosted-by-brand",
      "name": "Brand Record — brand-hosted",
      "description": "The approved Brand Record published on the brand's own domain and hosted by the brand. The brand remains the canonical publisher; Daniels is responsible for the intelligence and governance through publication, with continuing responsibility carried by stewardship.",
      "price": "6000",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "itemOffered": {
        "@type": "Service",
        "name": "Brand Discovery Record — brand-hosted",
        "serviceType": "Brand Discovery Intelligence"
      }
    },
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#record-stewardship",
      "name": "Brand Record stewardship — Daniels-hosted",
      "description": "Ongoing stewardship of an approved Brand Record: quarterly citation verification, change handling, annual full validation and version publication.",
      "priceSpecification": {
        "@type": "UnitPriceSpecification",
        "price": "3000",
        "priceCurrency": "USD",
        "minPrice": "3000",
        "unitText": "year",
        "billingDuration": 1,
        "billingIncrement": 1
      },
      "availability": "https://schema.org/InStock",
      "itemOffered": {
        "@type": "Service",
        "name": "Brand Record stewardship — Daniels-hosted",
        "serviceType": "Brand Discovery Intelligence"
      }
    },
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#record-stewardship-brand-hosted",
      "name": "Brand Record stewardship — brand-hosted Record",
      "description": "Ongoing stewardship of an approved Brand Record published and hosted on the brand's own domain: quarterly citation verification, change handling, annual full validation and version publication.",
      "priceSpecification": {
        "@type": "UnitPriceSpecification",
        "price": "3000",
        "priceCurrency": "USD",
        "minPrice": "3000",
        "unitText": "year",
        "billingDuration": 1,
        "billingIncrement": 1
      },
      "availability": "https://schema.org/InStock",
      "itemOffered": {
        "@type": "Service",
        "name": "Brand Record stewardship — brand-hosted",
        "serviceType": "Brand Discovery Intelligence"
      }
    },
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#switchboard-hosted",
      "name": "Daniels-hosted Switchboard",
      "description": "The Switchboard is the brand inside the Agentic Agent ecosystem: the address an Agentic Agent calls, and the surface that answers. A governed MCP connection that lets compatible AI and Agentic Agent systems call the brand's approved information directly. Built, published to the open MCP registry, and proved against real agent clients. Hosted and operated by Daniels.",
      "price": "10000",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "itemOffered": {
        "@type": "Service",
        "name": "Daniels Switchboard — hosted",
        "serviceType": "Model Context Protocol endpoint"
      }
    },
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#switchboard-owned",
      "name": "Brand-owned callable address",
      "description": "The callable MCP address deployed on the brand's own domain, documented and handed over with a runbook. The brand owns the address; Daniels operates the Switchboard.",
      "price": "15000",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "itemOffered": {
        "@type": "Service",
        "name": "Daniels Switchboard — brand-owned address",
        "serviceType": "Model Context Protocol endpoint"
      }
    },
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#switchboard-operation",
      "name": "Switchboard operation",
      "description": "Annual operation of a Switchboard: protocol drift, registry currency, connector re-testing, uptime, spend caps, kill-switch readiness and the call log.",
      "priceSpecification": {
        "@type": "UnitPriceSpecification",
        "price": "3000",
        "priceCurrency": "USD",
        "minPrice": "3000",
        "unitText": "year",
        "billingDuration": 1,
        "billingIncrement": 1
      },
      "availability": "https://schema.org/InStock",
      "itemOffered": {
        "@type": "Service",
        "name": "Switchboard operation",
        "serviceType": "Model Context Protocol endpoint"
      }
    },
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#switchboard-operation-owned",
      "name": "Switchboard operation — brand-owned address",
      "description": "Annual operation of a Switchboard deployed on the brand's own domain. Daniels operates the Switchboard; the brand owns the address.",
      "priceSpecification": {
        "@type": "UnitPriceSpecification",
        "price": "5000",
        "priceCurrency": "USD",
        "minPrice": "5000",
        "unitText": "year",
        "billingDuration": 1,
        "billingIncrement": 1
      },
      "availability": "https://schema.org/InStock",
      "itemOffered": {
        "@type": "Service",
        "name": "Switchboard operation — brand-owned",
        "serviceType": "Model Context Protocol endpoint"
      }
    },
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#studio",
      "name": "Mirror Studio",
      "description": "Content, structured information, content architecture, category definition, entity-layer work, citation development, earned media, brand communications, production, media planning, paid-media strategy and native AI testing — scoped from the brand's Reflection. Media spend, model/API usage and infrastructure are quoted separately.",
      "priceSpecification": {
        "@type": "PriceSpecification",
        "minPrice": "7500",
        "priceCurrency": "USD"
      },
      "availability": "https://schema.org/InStock",
      "itemOffered": {
        "@type": "Service",
        "name": "Mirror Studio",
        "serviceType": "Brand Discovery Intelligence"
      }
    },
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#hub",
      "name": "The Hub — Brand Discovery Intelligence library",
      "description": "The brand's Brand Discovery Intelligence library: every BDI asset Daniels produces for the brand, filed in one place. Daniels loads any brand asset the brand shares, and files every asset; nothing enters the library except through Daniels, so the library remains a governed record rather than a shared folder. Included with every engagement at no charge.",
      "price": "0",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "itemOffered": {
        "@type": "Service",
        "name": "The Hub — BDI library",
        "serviceType": "Brand Discovery Intelligence"
      }
    },
    {
      "@type": "Offer",
      "@id": "https://danielsdesignstudio.com/pricing/#managed",
      "name": "Continuous Brand Discovery",
      "description": "Ongoing Brand Discovery management: Record updates and version governance, website-change review, Shadow citation monitoring, AI-surface testing, Switchboard availability, periodic Reflections and executive reporting. Terminate on 60 days' written notice, with no exit fee.",
      "priceSpecification": {
        "@type": "UnitPriceSpecification",
        "price": "2500",
        "priceCurrency": "USD",
        "minPrice": "2500",
        "unitText": "month",
        "billingDuration": 1,
        "billingIncrement": 1
      },
      "availability": "https://schema.org/InStock",
      "itemOffered": {
        "@type": "Service",
        "name": "Continuous Brand Discovery",
        "serviceType": "Brand Discovery Intelligence"
      }
    }
  ],
  "terms": {
    "pass_through_costs": "Media spend, model and API consumption, and infrastructure are quoted separately and are never included in Daniels fees.",
    "termination": "Terminate on 60 days' written notice. No exit fee.",
    "included_at_no_charge": [
      "Mirror Lite — the self-serve estimate",
      "Mirror Full Reflection",
      "The Hub — Brand Discovery Intelligence library"
    ],
    "scoped_not_listed": [
      "Enterprise Brand Record",
      "Live-data and action capabilities on a Switchboard",
      "Mirror Studio engagements above the published floor"
    ]
  },
  "faq": [
    {
      "question": "What does a Brand Record cost?",
      "answer": "A Daniels-hosted Brand Record is $3,500. A brand-hosted Record, published on your own domain, is $6,000. Annual stewardship begins at $3,000 per year for either option. Enterprise Records with multiple locations, products or business units are scoped line by line."
    },
    {
      "question": "What does a Switchboard cost?",
      "answer": "A Daniels-hosted Switchboard is $10,000. A brand-owned callable address is $15,000. Annual operation begins at $3,000 per year. Live-data and action capabilities are scoped per capability."
    },
    {
      "question": "What does Mirror Studio cost?",
      "answer": "Mirror Studio engagements begin at $7,500. Every Studio estimate is built for one brand from the functions actually required, scoped from that brand's Mirror Reflection. Media spend, model and API usage, and infrastructure are always quoted separately from Daniels fees."
    },
    {
      "question": "Is there an ongoing retainer?",
      "answer": "Continuous Brand Discovery begins at $2,500 per month and covers Record updates and version governance, website-change review, citation monitoring, AI-surface testing, Switchboard availability, periodic Reflections and executive reporting. Larger managed engagements are scoped to the brand."
    },
    {
      "question": "Is the Mirror measurement free?",
      "answer": "Mirror Lite, the self-serve version, is free: a directional estimate read from a smaller set of signals, meant as a first look rather than a formal measurement. A Mirror Full Reflection — AI Citability Score, AEO, GEO and SEO scored engine by engine, plus Live Citation — is run and read by Daniels, and is complimentary."
    },
    {
      "question": "What does the Hub cost?",
      "answer": "The Hub is complimentary and included with every engagement. The Hub is the brand's Brand Discovery Intelligence library: every asset Daniels produces for the brand, filed in one place and kept current. Daniels loads any brand asset the brand shares, and files every asset; nothing enters the library except through Daniels, so the library stays a governed record rather than a shared folder."
    },
    {
      "question": "Who owns the Switchboard, and can we leave?",
      "answer": "The brand owns the address. Daniels owns and operates the Switchboard. Every Switchboard has a named operator, usage logging, a kill switch and defined human controls. Brands can terminate on 60 days' written notice with no exit fee, and the address remains theirs."
    }
  ],
  "provenance": {
    "generated_from": "https://danielsdesignstudio.com/pricing/",
    "generated_on": "2026-10-05",
    "note": "Derived from the page's JSON-LD, not authored separately. If the page changes and this file is not regenerated, the studio publishes two versions of its own prices."
  }
}